Thursday, 22 May 2025

We’ll make Manhattan……

A memorable tune from the Great American Songbook

During a recent visit to New York I kept being reminded of this song with its resonant names and places 'The Bronx and Staten Island'....'Coney and eat Baloney'...and 'Yonkers'. 



In 1925 in at the height of the ‘Roaring Twenties’ Lorenz Hart wrote the lyrics and Richard Rogers the music for the song which projected Rogers and Hart into fame and fortune.



The introduction sees a young couple deciding to have their honeymoon at home.

Summer journeys to Niag’ra
And to other places aggra-
Vate all our cares
We'll save our fares!

I've a cozy little flat in
What is known as old Manhattan
We'll settle down
Right here in town!

Although the economy was booming – it seems not everyone was benefitting from the meteoric rise in the stock market. In particular making money in musical theatre was touch and go. In fact just before this song took off Lorenz Hart was so broke he was considering quitting showbiz and instead going to work in the clothing industry.  

Getting a hit

The way things worked in those days writers aimed to get a song included in an existing musical and then if it became an established hit they could then be said to have ‘made it’.

The night Manhattan was first performed was at a benefit review called Garrick Gaieties. This was to raise money for curtains for the Theatre Guild's [1] new theatre.



Halfway through the matinee's second act, Holloway and Cochran performed the song Manhattan in front of a plain curtain.

It stopped the show.

Some reports say that the audience demanded 10 encores and were heard singing it as they left. That was the turning point.

Rogers and Hart

Rogers and Hart’s partnership lasted from 1919 until Hart's early death in 1943. During that time
they worked together on 28 stage musicals and over 500 songs.


Who has sung Manhattan?

It has been performed by the Supremes, Oscar Peterson, Blossom Dearie, Dinah Washington, and Mel Torme, among many others. It is often known as "We'll Have Manhattan" based on the opening line.


My favourite version is by  Ella Fitzgerald. Some of the reasons I like her voice is because it is rich and - as many have said - her diction is nearly perfect. But what is important for this song is the way there is the strong hint of a smile. Even more I get the feeling that she is sharing a chuckle with friends and those who know the real Manhattan. 

Listen here

YouTube - Manhattan: Ella Fitzgerald

What is so special about the song?

It’s the inventiveness and humour of the lyrics. A New York audience would be in the know about the names of parts of town which are not high falutin’ or top class – but instead tough and buzzing with grit and life.


The joke is that these "delights" are really some of the worst, or cheapest, sights that New York has to offer.



The humid smell of the subway in summertime is described as "balmy breezes".





On Mott Street the lovely carts are "gliding by".  In reality Mott Street runs North - South from Bleecker Street through the frantic bustle of China Town to Chatham Square.

In the second verse, they go for a walk down Delancey Street, which was in the 1920s a boisterous commercial strip, part of the Jewish working-class Lower East Side – the place where garments were made.


A love song to New York


It also paints a picture of a romantic interlude – a honeymoon close to home. 
The song describes the simple delights of Manhattan for a young couple in love.

The only restaurant they can afford is to "starve together in Childs'" – a white-tiled restaurant chain serving inexpensive meals, popular with working-class people. 


A particular Hart delight is the use of a strong New York dialect to rhyme "spoil" with "boy and goil".

It's a great example of New York warmth and wit.  

And of course the whole jaunt will turn Manhattan into an isle of joy!


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NOTES
[1]
The Theatre Guild was founded in New York in 1918

Its purpose was to produce non-commercial works and its board of directors shared the responsibility of choosing plays, management, and production. The Theatre Guild contributed greatly to the success of Broadway from the 1920s throughout the 1970s.

The Guild produced a total of 228 plays on Broadway, including 18 by George Bernard Shaw and seven by Eugene O'Neill.

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Manhattan – the lyrics


Summer journeys to Niagara
And to other places aggra-
Vate all our cares
We'll save our fares!
I've a cozy little flat in
What is known as old Manhattan
We'll settle down
Right here in town!


We'll have Manhattan
The Bronx and Staten
Island too
It's lovely going through
The zoo
It's very fancy
On old Delancey
Street you know
The subway charms us so
When balmy breezes blow
To and fro

 

And tell me what street
Compares with Mott Street

In July?
Sweet pushcarts gently gli-

Ding by
The great big city's a wondrous toy
Just made for a girl and boy
We'll turn Manhattan
Into an isle of joy!

 

We'll go to Yonkers
Where true love conquers
In the wild
And starve together dear
In Childs
We'll go to Coney
And eat baloney
On a roll
In Central Park we'll stroll
Where our first kiss we stole
Soul to soul

And "My Fair Lady"
Is a terrific show they say
We both may see it close
Some day
The city's glamour can never spoil
The dreams of a boy and goil
We'll turn Manhattan
Into an isle of joy!

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More on the Lyrics

There at least two other stanzas – and there are probably more.

We'll go to Greenwich,
Where modern men itch
To be free,
And Bowling Green you'll see with me.

We'll bathe at Brighton,
The fish you'll frighten
When you're in,
Your bathing suit so thin
Will make the shellfish grin,

Fin to fin.

I'd like to take a
Sail on Jamaica
Bay with you,
And fair Canarsie's Lakes we'll view.

_____________________________________________________

The reference to the show ‘My Fair Lady’ is from the original 1925 version but when other shows were on such as ‘South Pacific’  – these were included instead.  

__________________________________________________________________

Lorenz Hart was born in Harlem - the son of German Jewish immigrants. Before getting the break with Rogers he had been employed to translate German songs into English. Through his mother, he was a great-grandnephew of the German poet Heinrich Heine

_________________________________________________________

Thursday, 23 January 2025

Delicious Dystopia

 A fox walks into a bar

No this is not a joke – it’s just something I saw when idly scrolling through the TV listings 

and landing on one of those channels that gives me absolutely nothing.

I love that - nothing  thought-provoking and absolutely nothing important:-

 ‘See what happens when this dog meets his rescuer……’. 

‘Monty Python’s best sketch ever…’

‘Judi Dench’s side-splitting gags.’


By the way why is scrolling always idle?

Can’t it be determined or intensely focussed?

Well anyway the fox walks into a bar – looking delightful but small and pleading. Of course I’m immediately hooked. Perfect clickbait…..

So

The image of the woman is indistinct. Her eyes aren’t right. There’s an electric buzz and the image splits - then we see her hair is all awry –  she is fascinated by the TV just next to her. 

A bland, flat-faced announcer asks in a robotic voice

‘In light of recent events what can we even believe in anymore?’

The woman behind the bar NUTS the TV screen there is a BANG the screen goes blank leaving behind the uncomfortable hiss of static.

A mesmeric beat begins.

Cut to a street – grey, high walls – imposing buildings.

A motorcycle lies on its side. Shadowy figures come into view walking in lockstep - with a characteristic twitch of the head one way then the other. What is happening?

The sound of the beat intensifies.  The motorcycle spins as if pulled by an invisible force.

A man comes into view his head twitching from side to side. Begins walking to the beat - his body is being controlled.

Cut to mid shot of man dropping his bike to the floor – he is pulled forward in sync with the others.





Cut to a woman at the apex whose right leg rises up at right angles - she leans back to surge forward. BOOM The phalanx perfectly in step. 

BOOM  
the music stops

BOOM the music starts - a rhythmic backing - jump cut to others walking as if they are zombies.


The people as zombies gather until there is a mass moving - moving - moving – arms waving up and down in a mechanical unison.    

  The Walking Dead     Thriller



More and more are gathered – we view them through a tunnel with a light at the end BUT there’s nothing good – like the walking dead in I am Legend converging on the last man alive in all the world.

The music has become hypnotic

Cut to town square. Onlookers are frozen in horror. A delivery worker drops all his boxes. A man exercising his pecs on an overhead bar is frozen solid in shock. A man behind pushes him to one side so he can see.

The backing track intensifies and the beat speeds up – the pace increases.


The town square is packed with robotic dancers
no space between the bodies all facing inward.   

Suddenly there is a subliminal flash of the space below – beneath them is a bird.

Rocking from leg to leg with the beat.

A  bird? What bird?

The screen is filled with one word 

 

Then the majestic figure emerges on the dais for worship.

What on earth is going on? Weird or what? A new religion? A forthcoming tongue-in-cheek mock horror movie? 

It's an ad. 

Here it is on YouTube

BELIEVE IN CHICKEN

What I had just watched was an ad for Kentucky Fried Chicken which was widely broadcast from June 2024.

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So how does the latest advert from KFC come about? What story is it trying to tell?

On June 14th 2024 in an article in the Food Industry News section of Adweek,  Brittaney Keifer writes.

In these uncertain times—marred by political and economic turmoil, climate change and the rise of artificial intelligence—it’s hard to know what to trust. Restaurant chain KFC offers a simple answer to the lost and fearful masses:

Believe in chicken. 

The ad premiering during the UEFA Euro 2024 soccer championship’s opening match between Germany and Scotland.

KFC, already known for its light-hearted voice, issues an irreverent rallying cry for a younger generation inheriting an unpredictable world. 

I am probably not the only one who is confused by this. Is the ad inviting us to identify with ‘the lost and fearful masses’? And will a chicken supper save us from our lack of certainty? How can a rallying cry be irreverent?

How is an advert’s effect measured?

YouTube can be illuminating. Most ads are posted there after launch. This ad has 960 comments from members of the public. Here are a few.

Now THAT is how you advertise. Top marks to the dance choreographer, the editor, the sound team and the filming crew.

This ad is fu*ked up in so many ways , but it’s pure brilliance.

Other viewers were not so entranced

Chicken danced its arse off to end up in a boneless banquet 24 hours later.

Disturbing to say the least. Worshipping consumption like zombies.

One man was watching the ad on its first outing during the half time break of the match between Scotland and Germany – Germany leading 3-0.

Just saw this at Half time of the euros opener and I'm as confused as Scotland’s defence.

Germany went on to win 5-1 to the dismay of the Scottish fans.  

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Notes

History of KFC

Kentucky Fried Chicken (KFC) originated in 1930 when Harland Sanders began cooking fried chicken at his gas station in Corbin, Kentucky. This would have been at the height of the Depression. 

Before that – the story goes –  Harland’s father died when he was 5 years old and Harland had to help make ends meet while his mother went out to work. At the age of 7 he set up a roadside cafĂ© and grill which launched the business.

By 1950 Harland Sanders had been given the honorary title of Colonel by the Governor of Kentucky. From this point Harland built the Colonel Sanders persona - dressing the part, growing a goatee and wearing a black frock coat and a string tie. From then on he referred to himself as "Colonel".

Telling Tales

Within Business and Management courses the KFC business is used as a case study of Brand Management, showing the importance of a narrative to support the business and create an ‘origin story’. Harland’s early hardship is a great narrative and coupled with the suggestion of military valour – this was a winning combination.

We can see elsewhere the importance of well-crafted advertising in selling what is essentially an undifferentiated product. 

There are many other examples.

In 1973 the Hovis advert, directed by Ridley Scott, featured a 13 year old boy, pushing a bike with a basket of bread up a steep cobbled street. The advert, set in post-war Britain was accompanied by a brass band playing Dvorak's New World Symphony. In 2019 it was voted the most iconic and ‘heart-warming’ advert of all time by UK consumers.